About us

It all began with the phrase “attention to details”, It’s one of my many design projects’ common requirement. A detail-oriented designer pays close attention to details, and creates small things that make big difference. That is how I understand it back then.

One day, we were having a discussion about whether socks are just a small thing that we wear every day, or they can make changes to our outfit. The answer varies, it depends on the person who wears them and the occasion. Briefly we believe, as long as the socks are not hidden underneath, they will make impacts to our outfit. Simultaneously it leads to another question. Can a small touch of design or a tweak of approach change a pair of socks completely? We want to find out, and by doing so, we founded WittyL.

That’s how we started...